Found this gem in the latest issue of Time Out Mumbai in the regular column by Girish Shahane"
Why Crompton Greaves?
Because Bombay Dyeing.
Why Bombay Dyeing?
Because Gwalior Suiting.
Cause of death on close inspection was revealed to be not a stray "suiting" by said Gwalior but the import of some good old all-American-ness that we confused desis can never get enough of. So Bombay Dyeing because of some Hard Rocking. ;)
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